Multi-channel marketer
Level 3 · AdvancedSales, marketing and procurement 1.5 yr typical
About this apprenticeship
What it involves
Multi-channel marketers plan and deliver marketing activity across digital and traditional channels including social media, email, paid search, and print. Apprentices learn to create content, analyse campaign data, and support marketing plans in organisations of all sizes. The role is a strong foundation for a career in digital marketing, brand management, or marketing management.
On the job
What you’ll learn
Marketing principles and consumer behaviour
Content creation for social media, email, and web
Search engine optimisation (SEO) and pay-per-click (PPC) basics
Campaign data analysis using Google Analytics and similar tools
Brand consistency and tone of voice across channels
Marketing legislation including GDPR and ASA codes
On the job
What you’ll do day to day
Create and schedule content for social media channels
Write copy for email campaigns and landing pages
Monitor campaign performance and prepare reports
Support SEO activity including keyword research
Manage marketing assets and content calendars
Brief designers and coordinate approvals for marketing materials
The deal
How this apprenticeship works
You earn a wage from day one. You are a paid employee, not a student. There are no tuition fees - the training is funded by your employer and the government.
About 20% is “off-the-job” training. Roughly a day a week is spent learning away from your normal duties - at a college, training provider, or online - working towards a recognised qualification.
It ends with an end-point assessment (EPA). Near the end, an independent assessor checks you can do the job to the national standard - through tests, a project, a portfolio or an interview. Pass it and you are fully qualified.
How to get there
What you need to start
Level 3 (Advanced) - roughly A-level level. Employers usually look for some GCSEs (often English & maths around grade 4/C) or a Level 2 apprenticeship first. English & maths can sometimes be finished during training.
What’s next: Can lead to a Level 4/5 (Higher) apprenticeship, or straight into the role.
Entry requirements are set by each employer and can vary - always check the specific vacancy.
Hear from employers
What it’s really like
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