Market research executive
Level 4 · HigherSales, marketing and procurement 1.5 yr typical
About this apprenticeship
What it involves
A market research executive designs, manages, and analyses research projects that help organisations understand their customers, markets, and competitors. At level 4, apprentices learn quantitative and qualitative research methods, data analysis, and how to present actionable insights to business stakeholders. The role leads to senior research executive, insight manager, or research director careers.
On the job
What you’ll learn
Quantitative research methods including survey design, sampling theory, and statistical analysis
Qualitative research methods including depth interviews, focus groups, and ethnography
How to design a research project from brief through to reporting and recommendations
Data analysis tools including SPSS, Excel, or specialist research software
Market research industry codes of conduct and data protection requirements
Questionnaire and discussion guide writing for different research objectives
How to visualise and communicate findings clearly to non-research audiences
On the job
What you’ll do day to day
Manage quantitative surveys from questionnaire design through to data collection and analysis
Moderate or support qualitative research including focus groups and in-depth interviews
Analyse datasets and identify key patterns, trends, and actionable insights
Prepare clear, well-structured research reports and presentations for clients
Brief and manage fieldwork agencies and data collection suppliers
Ensure all research projects comply with MRS codes of conduct and GDPR
Present findings and recommendations to client stakeholders with confidence
The deal
How this apprenticeship works
You earn a wage from day one. You are a paid employee, not a student. There are no tuition fees - the training is funded by your employer and the government.
About 20% is “off-the-job” training. Roughly a day a week is spent learning away from your normal duties - at a college, training provider, or online - working towards a recognised qualification.
It ends with an end-point assessment (EPA). Near the end, an independent assessor checks you can do the job to the national standard - through tests, a project, a portfolio or an interview. Pass it and you are fully qualified.
How to get there
What you need to start
Level 4 (Higher) - roughly Foundation-degree level. Usually needs Level 3 (A-levels, a T-Level, or an Advanced apprenticeship) or relevant experience.
What’s next: Can lead to a Level 5/6 apprenticeship or a more senior role.
Entry requirements are set by each employer and can vary - always check the specific vacancy.
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What it’s really like
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