Marketing manager
Level 6 · DegreeSales, marketing and procurement 2 yr typical
About this apprenticeship
What it involves
A marketing manager leads the strategic planning and delivery of an organisation's marketing activity to drive brand awareness, customer acquisition, and revenue growth. This level 6 degree apprenticeship develops advanced skills in strategy, leadership, and data-driven decision-making alongside deep marketing expertise. The role leads to head of marketing, marketing director, or CMO positions.
On the job
What you’ll learn
Advanced marketing strategy including brand positioning, competitive analysis, and market entry
Customer insight research methods and how to use data to shape strategy
Multi-channel campaign planning across paid, owned, and earned media
Marketing leadership including managing, developing, and inspiring a team
Budget management and how to allocate and report on marketing investment
Advanced digital marketing including programmatic advertising, marketing automation, and attribution
How to measure marketing effectiveness and demonstrate commercial value to senior stakeholders
On the job
What you’ll do day to day
Develop and own the marketing strategy and annual plan for your organisation or brand
Lead a team of marketing executives and external agency partners
Set and manage the marketing budget and report on return on investment
Commission and review customer insight research to inform campaign decisions
Present marketing strategy and campaign results to the senior leadership team
Oversee integrated campaigns across digital, print, PR, and events
Drive brand consistency and evolve brand identity in response to market changes
The deal
How this apprenticeship works
You earn a wage from day one. You are a paid employee, not a student. There are no tuition fees - the training is funded by your employer and the government.
About 20% is “off-the-job” training. Roughly a day a week is spent learning away from your normal duties - at a college, training provider, or online - working towards a recognised qualification.
It ends with an end-point assessment (EPA). Near the end, an independent assessor checks you can do the job to the national standard - through tests, a project, a portfolio or an interview. Pass it and you are fully qualified.
How to get there
What you need to start
Level 6 (Degree) - roughly Bachelor’s-degree level. Usually needs A-levels or a Level 3 qualification (employers set UCAS-point targets). You earn a full degree while you work - with no tuition fees to pay.
What’s next: Leads into professional roles, sometimes with a Level 7 (Master’s) apprenticeship after.
Entry requirements are set by each employer and can vary - always check the specific vacancy.
Hear from employers
What it’s really like
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