Digital marketer (integrated degree)
Level 6 · DegreeSales, marketing and procurement 3 yr typical
About this apprenticeship
What it involves
This integrated degree apprenticeship produces professional digital marketers who can plan, execute, and measure marketing campaigns across digital channels. You will develop expertise in areas such as SEO, paid media, email, content, social media, and marketing analytics, applying them to real campaigns for your employer. Graduates are well-placed for senior digital marketing, performance marketing, or marketing management roles.
On the job
What you’ll learn
Digital marketing strategy: channel selection, planning, and budgeting
Search engine optimisation (SEO) and paid search (PPC) advertising
Social media marketing, paid social, and influencer strategy
Email marketing, marketing automation, and CRM systems
Content strategy, copywriting, and brand storytelling
Analytics platforms and data-driven optimisation of campaigns
Consumer behaviour, market research, and audience segmentation
On the job
What you’ll do day to day
Plan and manage campaigns across multiple digital channels simultaneously
Write and publish optimised content for websites, email, and social media
Set up and manage paid advertising campaigns on Google and social platforms
Analyse campaign data and produce performance reports with recommendations
Run A/B tests on ads, landing pages, and email subject lines
Conduct keyword research and implement on-page SEO improvements
Brief designers and developers on digital marketing deliverables
The deal
How this apprenticeship works
You earn a wage from day one. You are a paid employee, not a student. There are no tuition fees - the training is funded by your employer and the government.
About 20% is “off-the-job” training. Roughly a day a week is spent learning away from your normal duties - at a college, training provider, or online - working towards a recognised qualification.
It ends with an end-point assessment (EPA). Near the end, an independent assessor checks you can do the job to the national standard - through tests, a project, a portfolio or an interview. Pass it and you are fully qualified.
How to get there
What you need to start
Level 6 (Degree) - roughly Bachelor’s-degree level. Usually needs A-levels or a Level 3 qualification (employers set UCAS-point targets). You earn a full degree while you work - with no tuition fees to pay.
What’s next: Leads into professional roles, sometimes with a Level 7 (Master’s) apprenticeship after.
Entry requirements are set by each employer and can vary - always check the specific vacancy.
Hear from employers
What it’s really like
No employer videos yet for this apprenticeship. Employers offering it can add one to show young people what the role is really like.