Digital community manager
Level 4 · HigherDigital 2 yr typical
About this apprenticeship
What it involves
Digital community managers build, grow, and engage online communities on behalf of an organisation, typically across social media platforms and dedicated community spaces. You will create content, moderate discussions, analyse engagement data, and represent the brand's voice online. This role suits creative communicators with an interest in social media, marketing, and digital strategy.
On the job
What you’ll learn
Community management principles and platform-specific best practices
Content creation and scheduling for social media and online forums
Online moderation techniques and dealing with harmful content
Analytics tools for measuring community reach, engagement, and growth
Brand voice, tone of voice, and audience-specific communication
Online safety, data protection, and safeguarding in digital spaces
Campaign planning to grow and activate a digital community
On the job
What you’ll do day to day
Create and schedule posts, videos, and stories across social platforms
Respond to comments, questions, and messages from community members
Moderate discussions and enforce community guidelines consistently
Track engagement metrics and produce monthly performance reports
Plan and execute campaigns to attract new community members
Collaborate with marketing and design teams on content production
Identify and report trends, issues, or opportunities from community feedback
The deal
How this apprenticeship works
You earn a wage from day one. You are a paid employee, not a student. There are no tuition fees - the training is funded by your employer and the government.
About 20% is “off-the-job” training. Roughly a day a week is spent learning away from your normal duties - at a college, training provider, or online - working towards a recognised qualification.
It ends with an end-point assessment (EPA). Near the end, an independent assessor checks you can do the job to the national standard - through tests, a project, a portfolio or an interview. Pass it and you are fully qualified.
How to get there
What you need to start
Level 4 (Higher) - roughly Foundation-degree level. Usually needs Level 3 (A-levels, a T-Level, or an Advanced apprenticeship) or relevant experience.
What’s next: Can lead to a Level 5/6 apprenticeship or a more senior role.
Entry requirements are set by each employer and can vary - always check the specific vacancy.
Hear from employers
What it’s really like
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