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BA Media and Marketing
About this course
Media and marketing together address two of the most dynamic and interconnected fields in the modern economy. Media studies examines how digital and traditional media are produced, distributed, and consumed, how they shape public understanding and cultural life, and how audiences engage with content across an ever-expanding range of platforms. Marketing provides the strategic and analytical frameworks for reaching those audiences effectively, building brands, driving commercial activity, and understanding the data-driven environments in which contemporary marketing operates. The combination produces graduates who understand both the media landscape and how to communicate within it. At the University of Derby, this three-year full-time programme includes an integrated foundation year, giving you the academic and professional preparation needed before you enter the main degree. The curriculum responds to a media landscape that is changing more rapidly than ever, driven by digital technologies, social platforms, and the transformation of how content is produced, distributed, and consumed. You will develop knowledge of media industries alongside marketing strategy, digital communications, and the analytical skills needed to evaluate and improve communication effectiveness. The typical entry tariff of 104 points reflects the broad and accessible character of the programme. You will develop skills in media analysis, content creation, marketing strategy, and the digital literacy that the media and marketing sectors now require of all graduates entering them. Graduates pursue careers in digital marketing, media production, content creation, social media management, brand management, public relations, advertising, journalism, and the broader creative industries. Postgraduate study in marketing, media studies, or journalism is a natural continuation for those wishing to specialise further.
Syllabus & Modules
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