BA Marketing
About this course
Marketing is the discipline concerned with understanding what people want, how they make decisions, and how organisations can reach and engage their audiences effectively. It draws on psychology, economics, research, and creative communication, and it has been transformed in recent years by the growth of digital platforms, data analytics, and changing consumer expectations. Skilled marketers are needed across virtually every sector of the economy, and the ability to think strategically about audiences and messages while executing campaigns across multiple channels is consistently in demand. At the University of the West of England, Bristol this three-year full-time programme is accredited by the Chartered Institute of Marketing, giving you a degree that is formally recognised by the body that sets professional standards for marketing in the UK. You will develop marketing and business knowledge and skills across strategy, consumer behaviour, brand management, digital marketing, research, and communications, with a practice-focused approach that ensures the learning connects to real professional contexts. A sandwich year and a year abroad are incorporated into the programme, and a work placement is integrated into the degree, giving you substantial professional experience before you graduate alongside the chance to study in an international environment. Graduates from this accredited programme are well placed for roles across the full range of marketing practice, including brand manager, digital marketing specialist, market research analyst, content strategist, communications manager, and social media manager. The CIM accreditation is recognised by employers and may offer progression towards professional membership, which is a useful credential at the point of entering or advancing within the profession. Marketing graduates work across every sector, from retail and financial services to the public sector and the arts. Many also continue to postgraduate study or professional qualifications to deepen their specialism.
Syllabus & Modules
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