High Drop-out Rate Alert
20% of students drop out or transfer from this specific course. Consider asking why on an open day.
BA Marketing & Business
About this course
Marketing and business together form a degree that develops commercial understanding alongside the creative and analytical skills of marketing, preparing you for the roles that sit at the heart of how organisations grow, compete, and communicate with their customers. Marketing examines consumer behaviour, market research, brand management, digital channels, content strategy, and the measurement of commercial outcomes. Business provides the broader organisational context, covering strategy, finance, operations, and the management of people and resources. Together the two subjects give you a well-rounded commercial education that is directly relevant to careers in any sector. At Wrexham University you will study this three-year full-time programme, which includes a foundation year, a sandwich year, and a work placement. The foundation year provides academic preparation before the main degree, making the programme accessible to students with a wider range of prior qualifications. The sandwich year and placement then give you substantial professional experience in a marketing or business role, building the practical skills and professional connections that employers value. Wrexham's growing university and its connections to businesses in North Wales and the North West of England provide a grounded and accessible learning environment. The typical entry tariff is 136 points. Graduates from marketing and business programmes work across virtually every sector, in roles including marketing executive, brand manager, digital marketing specialist, market research analyst, content creator, account manager, product manager, and business development executive. The placement experience is often the most direct route into graduate employment, with many students receiving offers from their sandwich year hosts. Further study in marketing, business administration, digital marketing, or consumer psychology is a natural path for graduates seeking to specialise or move into more senior roles.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 30 respondents (74% response rate)
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