BSc Marketing and Management
About this course
Marketing and management is a combination that gives you both the specialist commercial competencies of a marketer and the broader strategic and organisational skills that management requires. Marketing is one of the most dynamic functions in any organisation, concerned with understanding customers, shaping brand identity, driving growth and navigating an increasingly complex digital landscape. Management adds the leadership, financial and operational dimensions that allow you to work not just within marketing departments but across the full range of management roles. At the University of Newcastle this three-year full-time programme includes a sandwich year, a year abroad and embedded work placement opportunities, making it one of the more practically structured degrees in this subject area. Newcastle's description of the programme is usefully direct: you will be equipped to apply the technical skills of a specialist marketing practitioner, including the use of AI tools in modern marketing practice, while also developing the broader capabilities needed for management and entrepreneurial roles. The programme has been designed with the reality of contemporary marketing in mind, including data-driven decision-making, digital channels and the changing relationship between brands and their audiences. You will study consumer behaviour, digital marketing, brand strategy, market research, marketing communications and analytics alongside management disciplines covering strategy, finance, organisational behaviour and leadership. The sandwich year and year abroad give you direct professional and international experience that many employers value as much as academic achievement, and the work placements embedded in the programme deepen that connection further. Graduates move into marketing, brand management, digital marketing, public relations, advertising, consulting and general management roles across virtually every sector. Many pursue professional qualifications with the Chartered Institute of Marketing or go on to postgraduate study in marketing, business or management. The combination of practical experience and academic rigour that Newcastle's structure provides makes graduates well prepared for the demands of early career management roles.
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