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BA Marketing and Digital Communications
About this course
Marketing and digital communications has become one of the most dynamic fields in modern business, sitting at the intersection of consumer psychology, strategic thinking, data analysis, and creative content production. Marketing asks how organisations identify and reach the audiences they want to influence, how they communicate value, and how they build lasting relationships with customers. Digital communications adds the specific context of social media, search, email, content strategy, and the rapidly evolving digital tools and platforms through which most marketing now takes place. At Middlesex University, this three-year full-time programme is designed to blend hands-on experience with academic learning, equipping you with the skills to succeed in the fast-paced world of marketing and digital communications. The degree includes a foundation year, ensuring you have the grounding needed before the main programme begins. A sandwich year is embedded in the structure, giving you the opportunity to work within a marketing or communications organisation before your final year. Work placement is also part of the degree. These professional experiences are central to the programme's value: marketing is a discipline where practical knowledge of real campaigns, audiences, and platforms is as important as theoretical understanding, and the sandwich year puts you in a position to develop that knowledge before you graduate. You will study consumer behaviour, brand management, digital strategy, content creation, data analytics, and the principles of integrated marketing communication. The degree develops both creative capabilities and analytical rigour, and the ability to move fluently between the two is what the best marketing roles demand. Graduates go on to work in marketing agencies, in-house marketing teams, brand consultancies, social media management, content strategy, digital advertising, public relations, and communications roles across every sector. Postgraduate study in marketing, digital marketing, or communications is an option for those wishing to deepen their expertise.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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