BSc Management with Marketing
About this course
Management and marketing sit at the heart of how successful organisations are built and sustained. Management encompasses the strategic, operational and human dimensions of running organisations, including how they set direction, allocate resources, build cultures and lead people through change. Marketing addresses the discipline of understanding customers, developing products and services that meet their needs, and communicating value in ways that attract and retain them. Together they give you a sophisticated understanding of how organisations create and deliver value, which is the fundamental challenge of commercial and institutional life. At the University of Bath this four-year full-time programme reflects Bath's standing as one of the UK's leading business schools. You will study the core areas of management, including strategy, organisational behaviour, finance, operations and entrepreneurship, alongside dedicated marketing content covering consumer behaviour, brand management, digital marketing, research methods and communications. Bath combines rigorous academic foundations with strong connections to business and industry, and the four-year structure gives you the time to develop your knowledge and your professional capabilities with real depth. The university's reputation in management and its strong employer engagement are significant assets for students pursuing career-focused goals. Graduates from management with marketing programmes at Bath are among the most sought after in the graduate labour market. Careers in brand management, marketing strategy, product development, consulting, general management, entrepreneurship and the commercial functions of organisations across all sectors are accessible. Many graduates enter graduate training schemes at large companies or pursue roles at marketing agencies, technology companies, consumer goods firms and financial institutions. Some go on to postgraduate study in business administration, marketing or management. The combination of Bath's academic reputation and the depth of the four-year programme provides a strong foundation for a demanding and rewarding career.
Syllabus & Modules
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