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BA Events Management and International Tourism
About this course
Events management and international tourism together address the planning, delivery, and economics of two of the world's largest and most visible industries. Events management spans conferences and conventions, music festivals, sports competitions, cultural celebrations, and corporate hospitality, requiring skills in logistics, budgeting, supplier management, marketing, and risk assessment. International tourism operates at a larger scale, encompassing the flows of people, money, and culture that move through destinations around the world, and raising important questions about sustainability, community impact, and the future of travel in a changing climate. Studying the two together gives you a rounded understanding of how experiences are created and sold and what their consequences are for places and people. At the University of Chester, this three-year full-time programme includes a year abroad, which is a distinctive and valuable feature. Spending time studying in another country gives you direct exposure to a different tourism market and event industry, deepens your comparative understanding of how these sectors work in different cultural and regulatory contexts, and strengthens your independence and adaptability as a professional. Throughout the programme, you will study event planning and operations, destination management, tourism marketing, consumer behaviour, and the policy frameworks that govern the industry. You will engage with real events and tourism contexts as part of your studies, developing practical skills alongside theoretical understanding. Chester is a well-connected city in the North West of England, with easy access to a range of event venues and tourism destinations, and the university has good relationships with employers across the hospitality, events, and tourism sectors. Graduates work as event managers, destination marketing executives, conference coordinators, tourism development officers, and in roles across hospitality and leisure management. The year abroad adds international credibility to your profile, which is particularly relevant in a sector where multinational employers are common. Postgraduate study in tourism management, hospitality, or event studies is a further option.
Syllabus & Modules
Typical curriculumStudent Satisfaction
National Student Survey - 35 respondents (72% response rate)
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