BA Communication, PR and Advertising
About this course
Communication, public relations and advertising sit at the heart of how organisations build relationships with their publics, manage their reputations and persuade audiences to act, buy, support or believe. PR is the practice of shaping and protecting public reputation through media relations, crisis communication, stakeholder engagement and strategic narrative. Advertising is the craft of creating paid messages that capture attention and change behaviour across an expanding range of media. Together they form a communications industry that underpins how businesses, charities, governments and individuals present themselves in a complex and competitive information environment. At City St George's, University of London this three-year programme combines cutting-edge theory with the commercial knowledge and practical skills needed to communicate effectively and persuade across different platforms and audiences. You will study the principles of public relations, advertising strategy, media relations, campaign planning, copywriting, digital communications and crisis management, developing the professional fluency that employers in agencies and in-house teams look for. A sandwich year and work placements are built into the programme, providing substantial professional experience, and a year abroad gives you the opportunity to engage with communication and advertising practices in a different cultural and media context. City's location in London, at the heart of one of the world's largest advertising and communications markets, is a genuine advantage throughout your studies. Graduates work in PR agencies, advertising agencies, in-house communications departments, public affairs consultancies, media companies, charities and public sector organisations. Account executive, PR executive, social media manager, copywriter, media planner, content strategist and communications officer are among the roles that graduates enter. The combination of strategic understanding and practical communication skill that the degree develops is valuable across any role where persuasion, narrative and audience engagement matter. Many graduates go on to postgraduate study in marketing, communications, journalism or media.
Syllabus & Modules
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