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BA Business Management with Placement (Marketing)
About this course
Business management with a marketing specialism is a degree that combines the broad commercial understanding of management with a focused development of the marketing knowledge and skills that drive customer acquisition, brand development, and commercial growth. Business management gives you the strategic, financial, and operational toolkit that organisations of every kind depend on. Marketing specialisation develops your understanding of consumer behaviour, brand management, digital marketing, and market research, preparing you for the roles where commercial creativity and analytical rigour intersect. At London South Bank University, this four-year programme is delivered within a curriculum designed to be relevant to current global industry trends, enabling students to secure roles in London-based as well as internationally recognised companies. The programme includes a placement year with a marketing focus, giving you substantive professional marketing experience that complements your academic training and enhances your employability. A foundation year is also available for students who benefit from additional academic preparation before the main degree. The programme provides a solid grounding in business fundamentals alongside the marketing specialisation that gives the degree its particular vocational relevance. Graduates of business management with marketing are well placed for careers in marketing, brand management, digital marketing, market research, communications, sales, and commercial management across the private and public sectors. The placement year significantly enhances graduate employability, and many graduates secure roles with their placement employers. Postgraduate study in marketing, business, or related fields is a common route for those who want to deepen their specialist expertise.
Syllabus & Modules
Typical curriculumStudent Satisfaction
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