BA Business Management with Marketing
About this course
Business management with marketing is a degree that combines the breadth of a general business education with a marketing specialism that goes to the heart of how organisations connect with customers, design their offerings, and compete in their markets. Marketing is not merely a communications function: it encompasses consumer behaviour, brand strategy, product development, pricing, channel management, and the data analytics that increasingly drive commercial decisions. Combined with management principles covering strategy, leadership, operations, and finance, it develops a graduate who can think across the whole commercial picture. At Leeds Beckett University, this part-time BA equips you with the skills to design impactful campaigns, understand consumer behaviour, and tackle real industry challenges. You will engage with ethical and sustainable marketing alongside digital innovation and global business issues, preparing you to operate in fast-moving and competitive environments. The programme includes a sandwich year placement, a year abroad, and integrated work placement opportunities, giving you an unusually rich set of practical and international experiences across its duration. Part-time delivery makes the programme accessible to those who are managing other commitments alongside their studies. No fixed typical tariff or duration is listed. You will develop skills in marketing strategy, consumer psychology, digital marketing, data analysis, market research, campaign planning, and the business fundamentals that give marketing its commercial context. The work placement elements ensure you develop professional experience alongside academic knowledge. Graduates from business management with marketing programmes move into marketing roles in agencies and in-house teams, product and brand management, digital and social marketing, retail management, business development, and general management. The management grounding also opens doors in consultancy, sales strategy, and international business. Further professional qualifications or postgraduate study are natural routes for those seeking specialist or senior positions.
Syllabus & Modules
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